This week webmasters from across the US have swarmed to San Jose, California to attend the Search Marketing Expo West. The Search Marketing Expo West features 60 session, keynotes and clinics on paid search, SEO, social media marketing, mobile search and many more industry relevant topics.
One of the most anticipated sessions was the one headed by Matt Cutts, Google’s head of search. Matt was discussing what’s on Google’s agenda in the coming months. Most notably, this included a “softer” Google Panda update which is set to have a direct, yet positive, impact on smaller businesses. Matt explained that one of his team is specifically working on the update which will have a significant effect on small businesses and help them rank better in the search results.
When questioned on the date of the update Matt Cutts was suspiciously tight lipped, but this news is going to be music to the ears of small business owners who have been negatively impacted by similar algorithmic updates in the past.
My feeling is that we are going to have to wait a few more months before this “softer” Panda update is set live, but this is definitely one to look out for.