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Test, Learn, Improve
A different headline, a new image, a shorter checkout…even small changes can create big lifts in conversions. A/B testing lets you try those ideas safely, proving what works before rolling it out across your site. It’s about learning fast, reducing risk, and building momentum with every test.
What is A/B Testing?
A/B testing is the process of comparing two versions of the same element — like a landing page, product page, email subject line, or call-to-action button — with real users. Half your audience sees version A, half sees version B. By measuring which one drives more clicks, sign-ups, or sales, you can clearly see what works.
How it Works
First, we take one element of your marketing — like a headline, call-to-action, or landing page layout — and create two versions: A and B. Half of your audience sees version A, the other half sees version B. By comparing how each group responds, we can see which version gets more clicks, sign-ups, or sales, and roll it out as the new standard.
Your A/B Testing agency
Bringing together creative designers, sharp copywriters, and data-driven analysts, we design A/B tests that do more than tick boxes. Then, we put those findings into action, whether that’s refining copy and creative or optimising the entire user journey.
research & strategy
We kick things off with research – diving into your industry, competitors, and beyond to spark ideas. Once we’re inspired, we collaborate as a team to shape the initial strategy.
Creative & Channel planning
Next, we bring the campaign to life visually with creative concepts, refining the design before rolling it out across all assets. At the same time, we build a detailed channel plan and schedule to guide the campaign from launch to finish.
Campaign management
From here, we take the reins – managing timelines, budgets, and engagement to keep everything running smoothly and aligned with your objectives.
tracking & reporting
We track performance from the get-go, measuring key metrics and analysing results to report on success and identify opportunities for optimisation.
Platforms & Partners
our process
Phase 1
Discovery & Audit
We kick things off by immersing ourselves in your brand, website, and digital landscape. This isn’t just research, it’s about uncovering real opportunities through competitor analysis, audience insights, and potential gaps in the market.
Phase 2
Strategy & THE DIFFFERENCE
With insights in hand, we shape a strategy that defines your unique difference, clarifying your core values, messaging, design direction, and digital campaign planning. This ensures your brand doesn’t just exist in the market, but actually stands out from the competition.
Phase 3
Creative Direction & SYCI Execution
This is where strategy turns into action. We bring your brand’s difference to life through bold creative and powerful digital execution. With K2L’s SYCI mindset, we cut through the noise, creating work that’s unmissable, measurable, and built to perform.
Phase 4
Optimisation & Development
Launch is just the beginning. We track, measure, and analyse performance in real time, feeding insights back into creative, campaigns, and platforms. By constantly optimising and developing, we keep your brand evolving, creating new opportunities for growth.
supercharge your digital marketing
supercharge your digital marketing
related services
We love being brave. But brave in the right way. We believe in taking our clients on a journey and supercharging their digital marketing strategy to give them a boost in ways that drives sales, awareness, and most importantly… growth.
Paid Search
Get seen instantly. Our targeted PPC campaigns put you top of the search results, driving quality traffic with clever creative that grabs attention.
Display Ads
Put your brand in front of fresh eyes. We create impactful visuals that appear across high-traffic websites, boosting awareness and helping customers remember you.
SEO
We write content that’s both search-friendly and people-friendly. It reads well, ranks well, and works hard behind the scenes to support your site’s performance.
CRO
Clicks are great, but conversions are better. We optimise every step of the user journey to help more visitors take action, whether that’s buying, booking, or signing up.
EMAIL
MARKETING
Reach the right people with the right message. We create punchy, well-designed emails, manage your list, and keep everything GDPR-compliant, so every send counts.
creating leading brands in your industry
FAQs
This depends on where you’re at in your marketing journey. Whether you need support with the big launch or want help with just the strategy, our team of specialists have the expertise to cover all bases.
We have a four-stage approach as part of our end-to-end digital service. From conducting competitor analysis, right the way through to wrapping it up with a toolkit & guidelines, you’ll have everything you need to make your business a winner.
Our prices vary depending on what you’re after, but we’re proud to offer competitive rates for our award-winning services! Give us a call to let us know where you’re at, and we’ll handle the rest.
Yes, we do! Book an introductory call with us to run through your current business situation, and we’ll perform a full audit to see where you could use a helping hand.
We’ve worked with a range of small and large businesses, but the bulk of these sit within the health & wellness and lifestyle sectors. You could say it’s our bread and butter, and we’ve put our all into living and breathing all that our clients stand for.
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