Why Google’s New AI Ads Will Change Paid Search
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Reels that feel real
On social, authenticity always wins. An influencer your audience already follows or a customer sharing their experience with a product or service carries more weight than the most polished brand post. We help connect you with the best people – sourcing, briefing, and shaping content that feels genuine while still staying true to your brand vision.
What is Influencer & UGC Advertising?
The right influencer, with the right audience, sharing the right story is what will really create some buzz. From scouting talent and starting conversations, to shaping briefs and signing off content, we take care of the whole journey for you.
Equally as effective, UGC content gives you scroll-stopping, real-world proof that people love your brand. We help you source, sift, and shape the best of it, turning customer experiences into powerful creative that fits seamlessly into your wider social strategy.
How it Works
Once we dig deep into your brand, your goals, and nail your ‘Difference’, we use it as the blueprint to connect you with the most credible, relevant influencers in the health and lifestyle space who can amplify your story where it matters most.
But it doesn’t stop at influencers. Our social media marketing team will also help you sift through UGC to find the gems, or even direct fresh content that looks and feels natural while still hitting the brief.
Influencer & UGC agency
Running influencer and UGC campaigns properly takes experience, connections, and an eye for authenticity. Our social media experts will help you discover what makes you different and make sure it shines through every partnership, creating content that feels genuine to audiences and impossible to ignore.
Platforms & Partners
our digital marketing process
Phase 1
Discovery & Audit
We kick things off by immersing ourselves in your brand, website, and digital presence. With a mix of competition analysis and audience insight, we identify your spot to own in the market.
Phase 2
Strategy & THE DIFFFERENCE
With insights in hand, we shape a strategy that defines your unique difference, clarifying your core values, messaging, design direction, and digital campaign planning.
Phase 3
Creative Direction & SYCI
Bring your brand’s difference to life with bold creative and powerful digital execution. Using K2L’s SYCI mindset, we cut through the noise, creating work that’s unmissable, measurable, and built to perform.
Phase 4
Optimisation & Development
This is where we track, measure, and analyse your performance in real time, feeding insights back into creative, campaigns, and platforms.
supercharge your digital marketing
supercharge your digital marketing
related services
We love being brave. But brave in the right way. We believe in taking our clients on a journey and supercharging their digital marketing strategy to give them a boost in ways that drives sales, awareness, and most importantly… growth.
Paid Search
Get seen instantly. Our targeted PPC campaigns put you top of the search results, driving quality traffic with clever creative that grabs attention.
Display Ads
Put your brand in front of fresh eyes. We create impactful visuals that appear across high-traffic websites, boosting awareness and helping customers remember you.
SEO
We write content that’s both search-friendly and people-friendly. It reads well, ranks well, and works hard behind the scenes to support your site’s performance.
CRO
Clicks are great, but conversions are better. We optimise every step of the user journey to help more visitors take action, whether that’s buying, booking, or signing up.
EMAIL
MARKETING
Reach the right people with the right message. We create punchy, well-designed emails, manage your list, and keep everything GDPR-compliant, so every send counts.
creating leading brands in your industry
FAQs
That depends on where you are in your marketing journey. Whether you need support with social media, paid advertising, SEO, or a full digital overhaul, our team of specialists has the skills to deliver results across every channel.
Our approach is built around a four-stage process – research & strategy, creative & planning, campaign management, and reporting. It’s all part of our end-to-end service designed to build your brand and drive performance from the ground up.
Costs vary depending on what you’re looking for, but we always offer fair and competitive pricing. Get in touch for a quick chat and we’ll tailor a quote that suits your needs.
Absolutely. Book a discovery call with us and we’ll run a full audit of your current digital activity – no strings attached.
We partner with businesses of all sizes, but most of our clients sit within the health, wellness, and lifestyle sectors. It’s what we know best, and we genuinely love getting stuck into brands that that share what we stand for.
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