Go Nutrition – See The Difference —
GoNutrition set out to be different in an industry full of hype. Pioneering a 100% transparency policy, with full ingredients breakdown.
Their existing brand wasn’t reflecting their vision and positioning in the industry. They wanted to appeal to a wider performance and fitness market, targeting ‘real’ people. We created a clean, fresh and honest brand that stood out in a saturated market. Crafting a softer logotype using smooth, curved letterforms to mirror the athletic nature of the target audience with an energetic coral used to appeal to both genders with a sense of power and energy.
The strapline ‘see the difference’ was devised to reflect the quality of the products and the honest nature of the brand. It encapsulates the difference you will see in your physique and performance. This was applied to an entirely new packaging design and positioning based around ‘real products, for real people’ with a straight-talking tone of voice, intended to strengthen the GoNutrition brand as the honest alternative to its competitors and unique in its field.