+ Conversing, Connecting
With a strong social media marketing strategy, we attract attention, generate engagement and drive traffic to our clients’ websites. Being social-media-savvy is more vital than ever before, and with our help, your finger will always be firmly on the pulse of whatever matters most to your audience. Our typical social strategy starts with industry and competitor analysis to evaluate a client’s current standing. We’ll analyses your channel history, determining what’s worked for you in the past. We’ll then develop a phased strategy, monitoring what material moves your audience. Our social media management covers both organic and paid options for:
A strong social presence will enable you to communicate to your audience in real time, on a close, personal level. Our campaigns connect emotionally, so we can communicate your message effectively.
+ Boosting Brand Recognition
Social media marketing presents multiple opportunities to increase your brand’s visibility. Every network is valuable; another channel for your voice and content – strategic use of these networks will make your brand more accessible, familiar and recognisable. By boosting recognition of your brand on social media, we will help you to instil trust in your target audience.
It’s proven that brands who engage on social media channels enjoy higher levels of loyalty from customers. In fact, 66% of consumers who follow a brand on social are more loyal to that brand. And it’s brand loyalty that’ll keep your customers coming back for more.
+ Humanise, Interact, Inspire
Social media marketing enables you to build a following; it’s a unique space where you can interact with new, old and prospective customers. Everything you share is a potential site visit, and therefore a potential conversion. The sheer number of opportunities that social media presents makes it a tenacious marketing technique that’s not to be missed.
Social channels are also a space where you can humanise your brand. Never before have companies been able to act like real people – with honest thoughts, candid views and witty responses. People like doing business with other people, and the benefits of building a rapport are bountiful. We’ll help you grow and interact with your online following, so you can sit back and watch business boom.
Studies have shown that social media is proven to have a 100% higher lead-to-close rate than traditional outbound marketing. It’s also widely known that having a well-established online presence on multiple social channels tends to improve the reputation and credibility of your brand. Not only does social present more opportunities for leads, the increase trust it generates can make existing web traffic more likely to convert too.
Our social media marketing strategies are carefully considered to encompass all of these factors. We’ll help you provide a rich, interactive and rewarding customer experience via the relevant channels, letting your customers know that you truly care about them. With a custom-made social media campaign, we’ll help you achieve increased trust, improved customer insights and ultimately, higher conversions.