Recently we’ve been working closely with The Marriott Group as it develops its Manchester Airport Hotel in Cheshire, helping to create a new brand position to engage with its target audience. So, it was great to go down and visit the team last week for a proper catch up on all the developments.
There’s plenty to see – indoor and outdoor areas are being completely overhauled in a £multimillion refurbishment, to ensure customers see the place as more than just an airport hotel.
We created an awareness campaign, with the aim to build anticipation and excitement while the work is being carried out. This is being carefully managed over the Summer and will all come together in a grand reveal of the new hotel, alongside the unveiling of the new brand position in September, and we can’t wait to see it all rolled out.
We popped over to check on the installed creative and take some PR shots of the progress and the management team. We might have had a quick bite in the award-winning on-site restaurant too… just to ensure we’re fully immersed in the brand, of course!