Why Google’s New AI Ads Will Change Paid Search
Google has announced that we’re entering what they call a “new era of search”. After...
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REELS THAT FEEL REAL
On social, authenticity wins. An influencer your audience already follows or a customer sharing their experience carries more weight than the most polished brand post. We help connect you with the best people – sourcing, briefing, and shaping content that feels genuine while still aligned with your goals.
What is Influencer & UGC Management?
Influencer and UGC management covers the full campaign cycle: identifying the right creators, handling outreach, managing briefs and approvals, and ensuring every piece of content reflects your difference. It also means curating UGC from your customers, selecting the strongest content, and weaving it back into your wider social strategy.
How it Works
Campaigns begin with a clear picture of your audience and the kind of voices that influence them. From there, we match your brand with creators who feel authentic, negotiate partnerships, and manage the entire process. At the same time, UGC is encouraged through reviews, campaigns, and customer engagement, then repurposed across channels to extend its impact.
Performance is measured continuously: reach, engagement, clicks, conversions. These insights shape future activity, building a repeatable system of authentic content that will boost your sales.
TikTok management agency?
Running influencer and UGC campaigns properly takes experience, connections, and an eye for authenticity. Our social media experts have worked with wellness and lifestyle brands to find the right voices, manage collaborations seamlessly, and turn raw content into real results.
We help you discover your difference and make sure it shines through every partnership, creating content that feels genuine to audiences and impossible to ignore.
Platforms & Partners
our digital marketing process
Phase 1
Discovery & Audit
We kick things off by immersing ourselves in your brand, website, and digital landscape. This isn’t just research, it’s about uncovering real opportunities through competitor analysis, audience insights, and potential gaps in the market.
Phase 2
Strategy & THE DIFFFERENCE
With insights in hand, we shape a strategy that defines your unique difference, clarifying your core values, messaging, design direction, and digital campaign planning. This ensures your brand doesn’t just exist in the market, but actually stands out from the competition.
Phase 3
Creative Direction & SYCI Execution
This is where strategy turns into action. We bring your brand’s difference to life through bold creative and powerful digital execution. With K2L’s SYCI mindset, we cut through the noise, creating work that’s unmissable, measurable, and built to perform.
Phase 4
Optimisation & Development
Launch is just the beginning. We track, measure, and analyse performance in real time, feeding insights back into creative, campaigns, and platforms. By constantly optimising and developing, we keep your brand evolving, creating new opportunities for growth.
supercharge your digital marketing
supercharge your digital marketing
related services
We love being brave. But brave in the right way. We believe in taking our clients on a journey and supercharging their digital marketing strategy to give them a boost in ways that drives sales, awareness, and most importantly… growth.
Social Media
Reach your customers where they scroll. Our campaigns combine paid ads and on-brand content to help you connect, engage and grow your following, all with a strategy that makes sense.
Display Ads
Put your brand in front of fresh eyes. We create impactful visuals that appear across high-traffic websites, boosting awareness and helping customers remember you.
SEO
We write content that’s both search-friendly and people-friendly. It reads well, ranks well, and works hard behind the scenes to support your site’s performance.
CRO
Clicks are great, but conversions are better. We optimise every step of the user journey to help more visitors take action, whether that’s buying, booking, or signing up.
EMAIL
MARKETING
Reach the right people with the right message. We create punchy, well-designed emails, manage your list, and keep everything GDPR-compliant, so every send counts.
creating leading brands in your industry
FAQs
That depends on where you are in your marketing journey. Whether you need support with social media, paid advertising, SEO, or a full digital overhaul, our team of specialists has the skills to deliver results across every channel.
Our approach is built around a four-stage process – research & strategy, creative & planning, campaign management, and reporting. It’s all part of our end-to-end service designed to build your brand and drive performance from the ground up.
Costs vary depending on what you’re looking for, but we always offer fair and competitive pricing. Get in touch for a quick chat and we’ll tailor a quote that suits your needs.
Absolutely. Book a discovery call with us and we’ll run a full audit of your current digital activity – no strings attached.
We partner with businesses of all sizes, but most of our clients sit within the health, wellness, and lifestyle sectors. It’s what we know best, and we genuinely love getting stuck into brands that that share what we stand for.
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