Bootea – Bootea Talk —
Bootea wanted to boost its credibility as a true fitness brand and engage with its audience online to help increase awareness and sales.
Having extended its product offering from herbal teas to a huge range of health and weight-loss products they needed to showcase the life benefits they could provide. After developing a fun, youthful and witty tone of voice we created a fully fleshed-out content strategy. Based around fresh and relevant content that was both compelling and highly shareable.
The content was promoted across various social and PR channels to increase reach and traffic. The campaign received the desired reaction from their target audience who really engaged with the content, resulting in increased web traffic and month on month sales increases.