Children’s sleep specialist, CuddleCo are an aspirational children’s furniture brand. The UK based company have multiple furniture ranges which include cots, mattresses, wardrobes, soft furnishings and more.
CuddleCo wanted to roll out an updated marketing strategy to accompany their new website. The concept of ‘where dreams are made’ became the central pillar of the strategy. The new site improves user experience and provides each customer with even more advice and expertise – always great for new parents.
This cohesive strategy has brought different areas of the brand together and has been successfully rolled out digitally and across other traditional and outdoor platforms. K2L continues working on the strong digital presence of CuddleCo which has elevated sales and site visitor numbers.