Global brand, Doona sits strongly within the baby and childcare market as the unique stroller / car seat combination, often seen being pushed by well-known faces such as Harry Kane, Ronnie Wood, and the Kardashians.
K2L were chosen to deliver a new website from concept to build, with a focus on customer experience and usability.
Aiming to boost footfall and sales, and increase exposure of the Doona brand, the site is now live and Doona’s online presence and ecommerce successes are going from strength to strength. The redeveloped digital marketing strategy to support the new site ensures continued success off the back of the new site, each element supporting others to bring the Doona Car Seat the successes it deserves.
Striking video assets combined with bold colours helped to build a simple structure to replicate the simplicity and versatility of the products on offer – ‘Car Seat to Stroller in Seconds’.