Rix – A Dealership With A Difference —
Rix Motor Company were a car dealership that only sold prestige used cars that stand out. They pick their cars for what makes them different and wanted to position their own brand in this was too, giving their marketing a real boost.
Their existing image and online presence had a more wholesome, family-run feel (which they are by the way), but didn’t reflect what it was that made their dealership special. We set out to capture the excitement they get from carefully selecting these unique cars, so the target audience who are looking for something a little different would see this too.
We developed a new brand positioning that set Rix apart as a ‘Dealership with a difference’. A ‘main dealer’ approach was taken to the branding, creating a style that could adapt to its surroundings and match the company ethos.
This was then rolled out across the showroom and an exciting online experience was built. We also executed an impactful through-the-line campaign to raise awareness of the new identity and to increase web traffic, enquiries and leads.