Smiths Blinds – Designed For You —
Set up as as a family business in 2005, Smiths have grown as a company, to a point where they manufacture the majority of their own blinds but still provide a caring and attentive service.
Looking to scale their business and build on their strong foundations they approached K2L to overhaul their image, without losing their spirit. We embraced the strongest aspects of their service, highlighting the care they take in providing you with the perfect blinds, made for your home.
A striking visual style was developed to be bold, but still retain a classic elegance. The ‘Designed for you’ strapline embraces the attentive service Smiths take, ensuring the customer gets exactly what they want.
Campaign activity was created to promote the ‘made to measure’ service and encourage people to book a ‘free home design visit’. We wanted an online experience that felt personal, reflecting the real life experience smiths have been providing for over 15 years.