Louvolite – Love Louvolite —
As a leading global blind manufacturer, selling directly to retailers, Louvolite were looking to become a recognised consumer facing brand.
Lovingly designed and manufactured in the UK, their products are created for a wide range of uses in the home. With new collections, designer patterns and innovative functionalities, every step of the Louvolite process is engineered to make blinds that people fall in love with.
This is exactly the feeling we aimed to get across in our ‘Love Blinds, Love Louvolite’ campaign. With the word ‘LOVE’ even hidden away in their name, we wanted to bring this to the forefront, developing their brand to become a household name.
We updated their brand identity, website and positioning before rolling out a multi-channel campaign to engage with the desired audience.