Charley Chau

The Difference

Services

Lasting luxury has always sat at the heart of Charley Chau. Founded by dog lovers who wanted something better for their own whippets, every bed and accessory is made by award-winning designers to be just as good for dogs as they are for the homes they live in… deeply comfortable, beautifully styled, and made from materials that last wash after wash.

With sales ambitions growing, the challenge was to scale their digital performance while holding onto everything that already got their audience’s tails wagging: the quality, the comfort, and the brand’s signature sense of considered design.

The team started by strengthening their visibility across paid channels. Targeted Meta campaigns and focused Google ads worked together to reach the right people at the right time, and it didn’t take long for performance to climb. As momentum grew, we layered in a more intentional email strategy, supporting new product launches, guiding customers through the Black Friday rush, and keeping engagement high with seasonally relevant campaigns throughout the year. For all that was published, our designers and writers worked closely to make sure each word and image echoed the same luxury and longevity that define the products, creating a digital presence that resonated with their audience in all the right ways.

With their new digital strategy in place, year-on-year performance saw a huge boost, including an impressive 39% increase in sales. And as their range expands and their following continues to grow, we’re excited to keep building momentum.