Dr Ohhira

The Difference

Services

Dr. Ohhira is a probiotic brand with a loyal following and a rich heritage rooted in Japanese fermentation science. With plans to grow their customer base in the US, the new owners were ready to scale and knew they needed a solid digital strategy to make that happen. They came to us for support across search, email, paid ads, and design.

The products already had a strong reputation, so they needed a brand experience to match – one that felt clean, modern, and reflective of the product’s quality. With deep knowledge of the supplement space and what it takes to stand out, K2L stepped in to deliver full-stack marketing support.

We kicked things off by improving performance across paid and organic channels. From there, we built out a more structured email strategy, making sure the brand stayed front of mind for customers while driving repeat purchases in the background. We worked closely with the client on every part of the strategy, bringing clarity to the numbers and helping shape future plans.

At the same time, we began refreshing the brand’s digital presence – softening the colour palette, streamlining the UX, and modernising the design to reflect the science-backed purity of the product. It’s subtle, but considered, and built to last as the company grows.