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SHOWCASE YOUR PRODUCTS
Bing Shopping ads act like digital product shelves at the very top of search results. With product photos, prices, and your brand name all visible, customers can compare at a glance and click straight through to buy. Because the Bing audience skews older and higher income, Shopping ads often reach buyers who are serious about spending – and in many categories, you’ll face less competition than on Google.
What is are bing Shopping?
Bing Shopping is Microsoft’s ecommerce ad platform, powered by your product feed. Instead of bidding on keywords alone, your ads are triggered when a shopper searches for something that matches your feed data. This means accurate product titles, descriptions, and pricing are key to being found. Listings can appear across Bing search, Yahoo, AOL, and Microsoft’s Audience Network – expanding your visibility beyond a single search engine.
How it Works
At the core of Bing Shopping is the Microsoft Merchant Center, where your product feed lives. This feed contains all your product information – from images and titles to prices and stock levels – and it’s what powers your ads. When a shopper searches, Bing matches their query with products in your feed, then runs an auction to decide which ads appear.
Performance depends on the quality of your feed, the competitiveness of your bids, and how well your products meet customer intent. Once campaigns are live, they’re refined using real-time performance data – adjusting feed attributes, bids, and targeting to keep your products visible and competitive.
Your Bing Shopping Partner
Working with a Bing Shopping agency means more than managing a feed – it’s about creating a strategy that makes your products impossible to ignore. We help you uncover what makes your brand different, then apply that across every element of your Shopping campaigns: from optimising your product data to designing creatives that stand out in a crowded results page.
With the right expertise, tools, and tracking in place, your campaigns stop being a cost line and start becoming a growth channel. We make sure every click is measured, every product is presented at its best, and every opportunity is taken to drive more sales and build long-term brand impact.
Platforms & Partners
We tailor every display ad to suit the platform, product, brand tone, and campaign goals, whether it’s a Facebook carousel or an Instagram banner. Our creative is designed to catch the eye, hold attention, and drive action. From promoting offers to boosting traffic, building visibility to increasing sales, we help you influence the right people, wherever they are online.
our digital marketing process
Phase 1
Discovery & Audit
We kick things off by immersing ourselves in your brand, website, and digital landscape. This isn’t just research, it’s about uncovering real opportunities through competitor analysis, audience insights, and potential gaps in the market.
Phase 2
Strategy & THE DIFFFERENCE
With insights in hand, we shape a strategy that defines your unique difference, clarifying your core values, messaging, design direction, and digital campaign planning. This ensures your brand doesn’t just exist in the market, but actually stands out from the competition.
Phase 3
Creative Direction & SYCI Execution
This is where strategy turns into action. We bring your brand’s difference to life through bold creative and powerful digital execution. With K2L’s SYCI mindset, we cut through the noise, creating work that’s unmissable, measurable, and built to perform.
Phase 4
Optimisation & Development
Launch is just the beginning. We track, measure, and analyse performance in real time, feeding insights back into creative, campaigns, and platforms. By constantly optimising and developing, we keep your brand evolving, creating new opportunities for growth.
supercharge your digital marketing
supercharge your digital marketing
related services
We love being brave. But brave in the right way. We believe in taking our clients on a journey and supercharging their digital marketing strategy to give them a boost in ways that drives sales, awareness, and most importantly… growth.
Social Media
Reach your customers where they scroll. Our campaigns combine paid ads and on-brand content to help you connect, engage and grow your following, all with a strategy that makes sense.
Display Ads
Put your brand in front of fresh eyes. We create impactful visuals that appear across high-traffic websites, boosting awareness and helping customers remember you.
SEO
We write content that’s both search-friendly and people-friendly. It reads well, ranks well, and works hard behind the scenes to support your site’s performance.
CRO
Clicks are great, but conversions are better. We optimise every step of the user journey to help more visitors take action, whether that’s buying, booking, or signing up.
EMAIL
MARKETING
Reach the right people with the right message. We create punchy, well-designed emails, manage your list, and keep everything GDPR-compliant, so every send counts.
creating leading brands in your industry
FAQs
That depends on where you are in your marketing journey. Whether you need support with social media, paid advertising, SEO, or a full digital overhaul, our team of specialists has the skills to deliver results across every channel.
Our approach is built around a four-stage process – research & strategy, creative & planning, campaign management, and reporting. It’s all part of our end-to-end service designed to build your brand and drive performance from the ground up.
Costs vary depending on what you’re looking for, but we always offer fair and competitive pricing. Get in touch for a quick chat and we’ll tailor a quote that suits your needs.
Absolutely. Book a discovery call with us and we’ll run a full audit of your current digital activity – no strings attached.
We partner with businesses of all sizes, but most of our clients sit within the health, wellness, and lifestyle sectors. It’s what we know best, and we genuinely love getting stuck into brands that that share what we stand for.
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