Doona – Car seat to stroller in seconds —
Doona wanted to let the whole of the UK know about their revolutionary product, that transforms from a car-seat to a stroller in seconds.
Turning into a stylish pram in just 3 steps, the car-seat has a major differentiator over its competitors. We aimed to bring attention to this, with Doona’s target market.
Within the campaign we wanted to showcase the ease of transition and how quickly it can go from car seat to stroller. The major benefit, to new parents, making travel simpler and journeys more of a pleasure.
And so, our exciting campaign was born. It wasn’t just about the technology. The iconic style, celebrity endorsements and practicality were brought to life in an engaging, new campaign. This got their SYCI in full motion, leading to wider spread awareness, more interest and a sharp uptake in sales.