Hancocks Jewellers was the very first jewellers in Manchester, opening 150 years ago. Over this time the iconic boutique’s brand had started to lose its shine.
The company has a rich heritage, with luxurious products and a client base to match. We aimed to bring a sense of this to the brand.
A classic logotype was hand crafted, based on the memorable store front, one of the oldest and most recognisable in Manchester. This was rolled out across the stores bags, boxes, certificates and online to create
a brand as desirable as the jewellery they sell.
The online experience was developed to align with the instore customer experience, producing a cohesive brand that customers could believe in.
- Brand Development
- Brand Positioning
- Brand Experience
- Product Packaging
- Brand Collateral
- Online Experience
- Social Media
- Sales Campaigns
- Brand Awareness
- Engagement Increase