Hancocks - Heritage First - K2L Marketing

Hancocks – Heritage First

As the very first jewellers in Manchester, Hancocks wanted to modernise their visual identity while incorporating their heritage.

Opening their doors in 1860, the jeweller has become known for it’s luxurious products and a client base to match. We wanted to embrace this within the brand.

A classic logotype was hand crafted, based on the memorable store front, one of the oldest and most recognisable in Manchester. This was rolled out across the store’s bags, boxes, certificates and online to create a brand as desirable as the jewellery they sell.

To bring back it’s shine, the online experience was developed to align with the instore customer experience, producing a cohesive brand that customers could believe in.

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Differentiation

  • Brand Development
  • Brand Positioning
  • Brand Experience
  • Product Packaging
  • Brand Collateral

Experiences

  • Online Experience
  • Social Media
  • Sales Campaigns
  • PR

Growth

  • Brand Awareness
  • Engagement Increase
  • Sales

Contact

Find us at
Unit 8, Quays Reach
Carolina Way
Salford Quays
M50 2ZY

Call us on
0161 464 4699

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