Junior Jones —

Owned by established nursery brand CuddleCo, Junior Jones wanted to create a unique brand identity and online presence to coincide with the launch of their flagship product, the Aylo stroller.

K2L were tasked with delivering a new website, a brand re-fresh and producing eye-catching lifestyle shots to promote their flagship product, the Aylo stroller.

Looking to better appeal to their target market and reflect their products quality, Junior Jones wanted to focus on usability and branding that spoke to the needs modern-day parents. A brand new web design helped streamline the customer journey and improve user experience, while the brand re-fresh helps to support the new sites continued success.

Striking lifestyle photography combined with a unique colour palette helped to differentiate Junior Jones from its competitors, allowing the brand to stand out from the crowd and laying the building blocks for successful market growth.